The world’s first predictive global influence mining and monitoring platform, Enflux was built from the ground up to allow forward-facing companies to identify what matters to their target customers now, and what will drive their decision-making process in the months ahead. Merging the latest in machine learning and artificial intelligence with patent-pending predictive time-series analysis, Enflux goes far beyond the “one-size-fits-all” capabilities of existing social listening tools, influencer management platforms, or social media analysis software.
Founded in 2015 by Avery Booker and Cameron Powell, Enflux was built on the diverse backgrounds of its two founders.
Powell, a serial entrepreneur and former physician who has been involved with the building of numerous technology firms—among them AirStrip, WellAware, and Splice (acquired in 2016 by GoPro)—brought deep experience in assembling talented development teams capable of driving rapid growth and product-client fit.
Booker, with a background in global luxury marketing and consulting, brought an understanding of the challenges faced by companies looking to expand worldwide and influence consumer behavior.
Beta launched in spring 2015, the early version of Enflux—shaped by insights from leading luxury and consumer brand testers—was designed to allow companies to find the right influential individuals to work with in to boost marketing efforts. Gathering valuable feedback from beta testers, Booker and Powell brought on in-house developers and data scientists to build a data engine capable of predicting crucial industry and consumer trends, influencers, and “influencees” that went far beyond the usual metrics of fan counts and “engagement rates.”
Spearheaded in spring 2016 by senior data scientist Estefan Ortiz, PhD. and senior developers Nakul Jeirath and Jesse Gonzalez, Enflux tested and launched its advanced predictive analysis and bespoke algorithm functionality, allowing clients to understand not just who influences their target customer but what, when, and how.
Building from its early Asia-focused functionality, Enflux is now fully global, ingesting social media data from the world’s most popular social media platforms as well as more than 18,000 external data sources. This gives Enflux the exclusive ability to predict trends weeks in advance, see how clients are misallocating marketing spending, and assist global teams in their decision-making process.